OPTIMIZE YOUR COMPANY JOB LISTINGS FOR GOOGLE SEARCH RESULTS

Search engine optimization (SEO) is an industry standard when it comes to all things internet related. It is that extra piece of ingredient that you need to improve company visibility on the web. Extra caution is taken on SEO development as it can be pretty dicey sometimes. The SEO ecosystem is continuously evolving and taking new shapes and forms. Web crawlers upgrade their capacity to sniff out relevant results for queries. This progressive space makes it necessary to properly understand the inner workings of the Google search engine.

For the sake of companies that put up job listings regularly, Google has decided to do you a solid by releasing a search tool called “Google for jobs.”

What is this “Google for jobs” that you speak of?

The Problem with SEO is that Google continues to add new features and upgrades which in turn overhauls existing SEO priorities so in order to keep your website visible and highly prioritized you would need to also re-strategize every now and then.

Google for jobs was released in 2017 as a search tool that enables you to enhance the visibility of your job listing with method s that provides stronger algorithms that prioritizes your website.

When a job seeker goes online to search for specific jobs which may relate to an opening in your organization, the keywords provided by the Google for jobs search tool creates a filter based on the specificity of the job position, this makes it easy for people to find these job openings and apply. Best of all, you would get the best candidates through this method.

The tool makes it extremely easy for users to filter jobs based on specifics. The only limitation, for now, is that you cannot directly apply to any particular job on this channel, you will only get redirected to platforms where these jobs were originally posted, and if you already have a registered account with these websites you can go ahead and apply using your pre-saved information.

Now the big question, how can organizations use this app to optimize job listings?

How to Optimize Job Listings

There are search conducts automated by Google, used to maximize SEO Keywords. The first step in using this tool is to ensure that website isn’t protected by robots, Meta tags, and other neutralizers, in order to allow Google bots to effectively crawl your website.

The second most important thing is to make sure that you include all the relevant details pertaining to the job. Google for jobs requires specific details in order to boost Job listing; this info includes the following;

  • Company Name
  • Job title
  • Specific job description
  • Location of Job
  • Posting date
  • The expiration date of job post
  • Standard company Logo

This information is necessary to gain priority. You could even level up on your specifications by including additional details like;

  • Expected Salary range
  • Employment type – full time, Contract, part-time, or remote
  • The tracking number for this job position.

Helpful Tips

This may come as a surprise but company reviews also affect your Google ratings. If you have a good number of poor reviews, it can create quite a problem for your visibility.

 

WEB DESIGN PRACTICES ANYONE SHOULD AVOID – PART TWO

Until now, you should have probably read about the first part of this list with five absolutely ridiculous Web design practices developers and site owners pursue thinking it will bring benefit to their website. There are few more things you need to learn to make a website that is user-friendly and sustainable. Some of these tips can also save websites from Google penalties.

Multi-page articles

Paydays are great, aren’t they? We all like to see earnings from our online ventures, and one of the most popular ways is displaying adverts. Multi-page articles are a simple and very effective way to pitch more ads to a reader. The principle is simple: the first page needs to draw attention and let them read the rest of the article. It is more effective and less aggressive than clickbait titles, and Google still doesn’t penalize for this.

And it is for legit reasons. Some articles are really long and putting all their length on a single page will affect the reader convenience. On the other hand, some websites hail visitors with 700-word articles broken into more than five pages. And each that page is patched with flashy ads or boring stock images. Website managers often put extra-large images to make the page look big. Maybe still not bad for SEO, but bounce rates will be a much greater problem.

But an average novel or a similar prose book has around 500 words per page. This is a standard which is widely accepted online, too, despite the Web has a way different formatting than books. If you want to have more page displays to a single visitor (which is definitely good) use other strategies. First, make articles long enough to justify the multi-pagination. Or break longer articles into two. This is what I just did this time, as the Part One of this article has more than 1,000 words. Whatever you’re doing, do not have less than 500 words per page, unless the whole copy has fewer words than that.

It would best be to have no more than three pages, no matter the article length.

Improper pop-up strategies

Many of us think pop-ups and modals are annoying in any case, but they are proven to be effective. Yet they are so “magical” that few people will bounce just because of the popup. There are at least two reasons. The first – popups and models are everywhere, and websites not using them are an endangered species. Second – most modals have a Close button that is easy to spot. The most common popup of that kind is the likebox – a dialog box that greys out the content begging you to follow the website on Facebook.

web design practices modal
Unsolicited modal is one of the most common Web design practices to avoid

What users absolutely hate are likeboxes and popups that run slowly trying to gain the moment of attention from the reader. The example: in the middle of reading a great article, a gray shade falls over the screen, and the counter starts to countdown. When it’s done, the counter keeps longer than expected on the zero figure, finally to show that likebox. By the time this little show ended, many readers have forgotten what is the article about, or have already navigated away. The likebox or any other popup should appear quickly and immediately.

The best would be to ignore all those claiming it is an effective strategy (even despite they may be right), and get rid of modals entirely. The newest tendencies condemn all intrusive Web design practices.

Dead Links and internal 404’s

Imagine you’re in an elite restaurant, where you’re absolutely delighted with food and service. But there comes an inevitable call of nature. You quickly look around and find a door with a huge “TOILET” sign on it. Rushing there, you find out it’s dark inside. Desperately trying to find the light switch, you step into something wet or muddy. The waiter then arrives and says “Sorry, it’s still under construction”. What’s the likelihood of you visiting that place again? There comes the story about the internal 404 error.

Among many things people hate on the Internet, deception is absolutely the number one. You may not have intentionally deceived them, but it doesn’t matter. You shouldn’t be forgetful with your websites. Take care of your content. Internal 404 is a source of great disappointment for most people.

No SSL certificate

In the old good days of dial-up connections and the Web 1.0, websites were plain and simple but prone to hacking. However, many of these websites did not ask for your personal details, or the credit card number. Today things are different. To interact with most websites, they will ask you to yield at least your name and email address. And a lot of websites are trying to sell something directly to you, instead of old-school convincing to hit their closest location or order by mail. Although this one doesn’t fall into “Web design practices” per se, security is a very important part of the web development process.

Today, your website needs to be a secure haven for any data, especially if it’s an e-commerce. The data the visitors submit to you is highly important to them, and they are well familiarized with data security concerns. Yes, even those non-computer-versed. And the number of people routinely looking at httpss:// on any new website is rising. Some browsers are also going to warn visitors. Data encryption became an inseparable feature of the Web and everyone is looking to encrypt any interaction with users. You need to get that SSL certificate before you even start up the website.

Good news is that prices of SSL certificates fell, so many Web hosting providers included a free certificate to all buyers of their hosting packages. And it did not affect the pricing. Finally, there is evidence that having an SSL certificate is good for SEO.

If you think SSL is still too expensive, or you’re unwilling to change your hosting provider, try the free Let’s Encrypt SSL.

Small Web design practices that annoy users

Website Under Construction. Back in the dial-up days, we learned that splash screens claiming the website is “under construction” often stay there until the hosting term expires, when the website officially dies. In short words, users perceive them as “screen of death” of a website. Today most smaller websites run on CMS and are hosted on servers with user-friendly interfaces like cPanel. This means transitioning of any kind doesn’t require a team of experts and lots of time. Switching to a new hosting provider, WordPress theme, or e-commerce platform takes just a few clicks.

Hidden links of any kind. It might be, for example, if you turn an entire article into a link, or use a white background as a link space, possibly to let few more visitors click a sponsored ad. Some of these practices will now earn you a Google penalty, some won’t, but they are lame, anyway. Hidden links make your website look spammy, even if the rest has a quite serious appearance.

Too many different colors. Today’s websites have a tendency to utilize a limited set of colors, so besides white, there can be few more colors for elements. The intention is to let readers focus on the content instead of visuals. Experiment with three or four HTML colors and one shade for each. Use monochromatic icons and menu items. Most websites have yet to embrace this as one of the most effective Web design practices that benefit the user experience. Be faster than the competition.

BOTTOM LINE

This list of Web design practices to avoid is not final. There are many other things you need to pay attention to if you want to have a better user experience (UX). And today, the user experience is as important as is SEO. Do not forget that the SEO is there to attract people while UX (along with good content) is there to keep them engaged.