HOW TO BUILD AN SEO STRATEGY FOR 2021

If you’re a vendor and sell your wares online — how could you not be tapping into e-commerce today? It’s time to require a fresh check out your program optimization strategy. You might get to tweak your SEO procedure to bring more customer traffic to your website.

Once you broaden your understanding of SEO, you’ll be ready to improve your program rankings. Software tools are available to supply data and alerts about the general health and success of your website.

Applying SEO tools can help disclose areas of opportunity and identify weaknesses or issues that prevent you from ranking and earn better visibility in program results pages.

SERPs generally include organic search results, paid Google Ads results, Knowledge Graphs, featured snippets and video results. In today’s continuing dominance of online shopping, some traditional marketing strategies are getting obsolete. But the effectiveness and efficiency of your SEO ranking remains an esential part of your marketing strategy.

SEO FOR MARKETING

Search engine optimization is one among the foremost cost-effective marketing strategies you’ll apply. It becomes a magnet to draw in consumers actively trying to find your products and services online.

SEO is more important than ever. More consumers are leaning on the web for products and services they’ll have historically shopped for offline pre-pandemic. For instance, restaurants, especially, have survived either by partnering with delivery services like Doordash, Postmates, Uber Eats, Grubhub, or by developing keyword-rich pages on their websites. Keywords address off-premises searches customers use to seek out delivery, takeout, carside, curbside, or outdoor dining near them.

WHAT DOES SUCCESSFUL SEO LOOK LIKE?

Successful SEO is measured through the utilization of straightforward key performance indicators, or KPI. The most important to several advertisers include the following:

  1. YoY and MoM growth in revenue sourced from organic
  2. YoY and MoM growth in revenue from maps and 3-Pack listings

Other KPI’s that the varied SEO team members could be monitoring include:

  1. Percentage improvement in technical site issues
  2. Percentage improvement in mobile page speeds/load times
  3. Average keyword position of keywords tracked and monitored (often segmented by category or business objectives)
  4. Number of latest inbound links earned through upper funnel/informational content (such as FAQ’s)

HOW CAN COMPANIES BUILD AN EFFICIENT SEO STRATEGY FOR 2021?

Companies can build an efficient SEO strategy by dedicating one to 3 months toward research and planning, with the subsequent deliverables from an experienced strategist:

  1. Technical SEO Audit
  2. Competitive “Baseline” Report
  3. Link Audit and Strategy
  4. Extensive Keyword Research (existing data and competitive insights)
  5. Website Taxonomy and knowledge Architecture Plan (based on keyword research)
  6. Local and/or E-commerce SEO Strategy

Once completed, the action items from the research are organized into a project management system like Monday.com, Basecamp, Jira, or (our favorite) Smartsheets. Tasks are assigned, prioritized, and due dates are added to make sure accountability.

HOW HAS THE COVID-19 GLOBAL PANDEMIC AFFECTED WHAT AND THE WAY PEOPLE SEARCH THE INTERNET?

The most important shift in how users behave in search engines includes the utilization of the phrases “near me” and “online.” With fewer shoppers going bent buy, online shopping is more important than ever. Having a mobile shopping experience built to need a visitor’s thumb throughout the experience with no keyboard required is how businesses are maximizing visit-to-sale (conversion) rates.

As mentioned earlier, for the restaurant industry, addressing keywords by improving content can keep the kitchen lights on.

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