6 main stages in web development

Do you need a website for business development? Well, this is a very correct decision. Since the presence of your company in the online space at times increases brand recognition, increases the flow of customers. As a result, new perspectives and opportunities appear before you.

For ordinary users, website development is something from the category of distance and not entirely clear. In fact, we compare the process itself with development, when an idea turns into a functional product. We are ready to open the curtain. In this article, we will tell you next things. How is the site development process going? What stages it consists of and why specialists are in the same team?

web development process

How is the time needed to create a website determined?

The first thing that interests any customer is the lead time and cost of the website. We did not take these figures not taken from the ceiling. This is an in-depth analysis and calculation of many factors. Ranging from the number of pages on a website to the experience of specialists who are involved in the development process. Many web development companies use special online systems to plan and monitor the implementation of the project.

How the website is developed? Step by step instructions

Website development is a multi-level process. The project life cycle consists of key stages. Thanks to them, the team sees the “big picture” and understands how the product should look like at the exit. Development stages can vary and be supplemented depending on the specifics of the type of site, the methodology of the company.

Like most website development companies, Brights company structure the process of website development into 6 key steps. Let’s get to know them better:

Step 1. Collect information

This stage is the skeleton on which the subsequent decision-making and the work of the whole team depends. It is no secret that the success of the site depends directly on understanding the business objectives and interests of the target audience to which the product or service is intended. To develop a winning strategy, the company’s project managers conduct a deep briefing with the customer.

Preliminary analysis includes research of the market, competitors, needs of the target audience, search of references, which most correspond to the vision of the project from the customer. The fact is that sites in their functionality, navigation a priori can not be the same (of course, if you do not work with the team “on your knees”). A news portal can never be identical to an entertainment site, because their tasks, target audience are radically different from each other.

Based on the data obtained, the web development company makes a general concept, a detailed plan of work on the project, technical requirements, cost estimation.

Optimal time: 1 to 2 weeks.

Step 2. Planning

To understand what the end product will look like, the developers create a sitemap. This is an internal site structure that shows how different pages will be interconnected. At this stage, it is important to consider the usability of the website. Developers have a task to create such navigation on a site that users can easily and quickly find this or that information.

It is for this purpose that the layout or frame of the website is created. This is a visual representation of the site interface, where you can see the layout of the structural elements of the website. This is a kind of sketch, it does not contain content, logo, design and other components of the finished product.

Based on the functional layout of the site, the developers choose a stack of technologies that they will use to implement the product (for example, programming language, frameworks, CMS).

Optimal time: 2 to 6 weeks.

Step 3. Design

At this point, the website prototype becomes visual. It’s more than a collection of pictures from the Internet. The design involves great work in finding graphic and functional solutions that will meet the needs of the target audience and “play on hand” to a particular business. The result of the work of the designer is a layout of the site with a logo, color concept, images. The main task of the web development company is to create a responsive web design that will correctly display all pages of the site on different devices.

Optimal time: 4 to 8 weeks.

Step 4. Copywriting

Many clients underestimate the importance of writing texts for a website. But precisely because of how the product information will be presented. The interest of the target audience in it depends. In the end, the quality of the text influences whether the user places an order on the site. That is why the copywriter writes the text based on the analysis of the avatar of the potential consumer, the client’s business tasks.

Creating content involves writing a body of text that sells titles that capture attention and motivate the user to take specific actions. Subsequently, the text prototype site is sent to the customer for approval. The client can make adjustments, especially if the topic is specific and requires knowledge of deep technological nuances.

Step 5. Coding

At this stage, developers get a sophisticated layout of the site with visual and textual content. Experts write program code, develop the logic of blocks, proceeding from the required functionality, navigation on a site. The top priority is the homepage, after its approval, experts begin to develop sub pages according to the site map.

The static elements of web pages are first tested during the work. Then the developers add interactive elements. Also important is the SEO optimization of web pages of the site. By using keywords in descriptions, titles, search engines respond better to a site and increase its ranking.

Optimal time: 4 to 10 weeks.

Step 6. Test and run

This is a very routine, but important process, the main purpose of which is to identify and fix errors, improve the quality of the site. The Quality Assurance engineer evaluates the functionality of the system from the user’s perspective, so it pays attention to the smallest details. 

The specialist checks the correct display of static, dynamic elements of web pages in different browsers, search engines. At this stage, the web development company must be sure that all requirements of the client and users are taken into account, the site is ready for download to the server.


Thus, the creation of a site does not begin with programming. It is a whole complex of interconnected stages, the qualitative elaboration of which leads the web development company to an excellent result, and the customer to the realization of the desired tasks. What do you need for this? Everything is simple and difficult at the same time: a deep understanding of business requirements and market conditions, target audience, search for the best visual, text and functional solutions, qualification and experience of specialists are at the heart. And the main advice is to look not just for the company, but for a reliable partner, for whom the development of the site is not another order, but an opportunity to realize your experience.

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